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DNA holiday sale time!

The Legal Genealogist readily admits it.

I am a sucker for a DNA sale.

rewardsYeah, yeah, yeah, so it’s not Sunday and here I am writing about DNA again.

So sue me.

It’s a sale, for pete’s sake.

And not just a sale, but one that actually has some (dare I say it?) fun attached.

Family Tree DNA launches its 2014 Holiday Sale at 10 a.m. Central time today (that’s like about a nanosecond ago if I pushed “publish” at the right moment), and here’s the deal.

First off, there are the usual discounts on the usual tests:

And for new tests, here’s the line-up of prices (good through December 31 (11:59 p.m. Central time) for kits bought and paid for by then):

Test

Regular Price

Sale Price

Y-DNA37

$169

$129

Y-DNA67

$268

$199

Y-DNA111

$359

$289

Y-DNA12 to Y-DNA37

$99

$78

Y-DNA12 to Y-DNA67

$189

$149

Y-DNA12 to Y-DNA111

$339

$257

Y-DNA25 to Y-DNA37

$49

$39

Y-DNA25 to Y-DNA67

$149

$119

Y-DNA25 to Y-DNA111

$249

$209

Y-DNA37 to Y-DNA67

$99

$78

Y-DNA37 to Y-DNA111

$220

$187

Y-DNA67 to Y-DNA111

$129

$109

Family Finder

$99

$89

Big Y

$575

$525

mtDNA Full Sequence

$199

$169

mtDNA+ to Full Sequence

$159

$139

Now those prices are pretty cool. But that’s not the fun part. The fun part is something called Mystery Reward discounts.

Every week between now and the end of the year, every customer is going to get an icon on the myFTDNA dashboard. Click on the icon, and you go to the rewards page to find out how much the additional discount is that you can add on top of the sale prices in the chart you see above here.

The Mystery Reward will be anything from a specific dollar amount good against any test (or combination of tests) to a product-specific discount (think a really really cheap Family Finder test, for example). The total dollar award could be as much as $100. You can use your reward for your own test — or share it with a friend.

And if you’ve already bought a Big Y test, you’ll get another coupon good for $50 off another Big Y test. And yes, you can share that with a friend too.

Now that’s a DNA sale…

And The Legal Genealogist can’t resist a DNA sale…

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